The next renovation area for Google is Google Image Search. Google in its blog mentions about the new features that it has incorporated. As a user, let me analyse each and every feature/functionality listed with their pros and cons.
1. Dense Tiled Layout:
Google says: designed to make it easy to look at lots of images at once. We want to get the app out of the way so you can find what you’re really looking for
Actual Experience: Yes, of course you can see many images in a single glance – but as some images has a white background it makes users to mix up two images – couldn’t find the borders easily unless we hover.
Pros: Seeing many images in a single glance serves the purpose of any user.
Cons: As we are used to clear bordered well-organized image results, this output page looks cluttered.
2. Larger thumbnail previews
Google says: Larger thumbnail previews on the results page, designed for modern browsers and high-res screens.
Actual Experience: Yes, when I look high resolution images it is more appealing and impressive
No pros or cons as such.
3. A hover pane
Google says: A hover pane that appears when you mouse over a given thumbnail image, giving you a larger preview, more info about the image and other image-specific features such as “Similar images.”
As many webmasters weren’t concerned about image file names in the past, I can see images named 3347367209_0903f5a3be.jpg or as “400_F_13367266_3qpGXFwW0dBwDGgn0p4QStOEtccs9ru2.jpg” where only “400_F_13367266_3qpGXFwW” is shown (we miss to see the file type here) – which means if the image file names are longer, the hover pane will not be able to show you the file type. This could be a major usability issue, as looking at the file type gives a greater understanding.
One odd feature I observed and wondered with this was – after hovering over an image if I select the image file name, it keeps selected when I do consecutive image hovers and keeps continuing until I deselect. Give a try yourself 🙂 I don’t think this could be done for Usability – any thoughts??
It gives a compelling reason to name an image file SEO friendly. So webmasters in future will make sure the image file names are descriptive and not long.
And this hover pane highlights the image file name which will serve as token to impress users. And as SEO experts we all know whichever has the potential to attract visitors will have a SPAM world and now let’s Welcome a new SEO spam world – In future, you can see more and more keywords stuffed into the image file name.
4. A new landing page
Google says: Once you click on an image, you’re taken to a new landing page that displays a large image in context, with the website it’s hosted on visible right behind it. Click anywhere outside the image, and you’re right in the original page where you can learn more about the source and context.
Actual Experience: A large image context comparatively gives good user experience than what it used to be in older Image Search.
And above all if you are not happy with this new Image Search, Google has also given an option to “Switch to basic version” – but again that is just buried right down after several scrolls. It could be good if you can see them on the left menu or at the top (as how usually Google used to offer “switch back” option for any new feature introduced)
But the major improvement (Google claims it as improvement) is the Image Search Ads.
Google says: And for our advertisers, we’re launching a new ad format called Image Search Ads. These ads appear only on Google Images, and they let you include a thumbnail image alongside your lines of text.
Oh, yes here comes one more colorful world open for Ads.
“Google Image Search Optimization” or “Google Image Ads Experts” could be the buzz phrases soon.
Posted by: B
Recently google has announced new indexing system “Google Caffeine”, everyone are interested in how google new indexing system will affect their SEO, Let me explain few insights of “Google Caffeine”
Google Caffeine is just change in indexing method i.e. how it indexes and how it give information or search results. Before Google use to take few weeks to crawl your website and then it index was updates. But caffeine was introduced to improve the speed, relevancy, size and comprehensiveness of google search.
So, Google is indexing faster than before, SEO activities done for your website may have faster impact on Seo rankings. No need of waiting for few weeks to expect your ranking or Seo results.
Google Caffeine is giving greater importance for real time web, such as Twitter and Facebook updates directly into their results. So, using social media and social bookmarking for your SEO strategy will not only assist in ranking within the real time search results and it will help google to index your content fast.
Google Caffeine gives a greater importance for content quality and website speed, reliability of your website. This means your website loading time can affect your website rankings, so anything you can do to improve your website load time will be beneficial. Comparatively to know about google caffeine and old google indexing methods check the below link http://mashable.com/2009/08/10/google-caffeine/ and http://www.comparecaffeine.com/
Google caffeine indexes the web more frequently and deeply for providing real time search results up to the minute content, such as blogs and tweets.
These are the few insights of Google Caffeine, so it concentrate more on social media and social bookmarking, For better Seo results and good page rank of your website, try to link your website to Social media so it may get indexed fast and it will help you to get the good ranking also.
Posted by Ramya
Though multiple Google Places bugs have been reported, here are top 3 noticed and most discussed ones.
1. Google Maps shows wrong star rating: Third party reviews show WRONG star rating
Google pulls information like reviews, ratings from third parties, which it believes can help users to make informed decisions. But this bug which has been reported lately can damage the business to large extent allowing searches to be mislead and can collapse the reputation of the business online.
There are many business owners complaining about this issue.
- Maui Zen Day Spa saying it damages their business value
- And in another instance, people report how could it be fair to display the reviews sites that aggregates reviews from other external resources?.
Wouldn’t it be better to have no reviews instead of negative reviews or low rated reviews been shown for your business?
Google says it can take multiple weeks to resolve this problem. hmm..
This bug has been discussed for a long time and still exists. The case is worse now which shows a Place Page of a single wrong listing.
Vanessa Fox reported an instance similar today.
I noticed this one – http://www.google.co.uk/search?q=foot+and+ankle+surgery+london
shows one single listing Place Page of ‘London Foot Surgery & Podiatry Clinic’ whose actual business name is ‘Premier Foot & Ankle Centre’. Being an owner verified listing – shouldn’t the title be the actual business name instead of those keywords stuffed ones? Does that mean any business can include potential keywords as their title and try to be shown for such search?
3. Google Places showing wrong business information
Note: Many of this issue have been resolved after Google closed the open edit option.
- Many business owners complains saying their business is associated with wrong/other business information for which they receive enquiries and it annoys them.
- There are instances for a listing being hi-jacked.
After discussing all these points (and when someone knows whatever changes you make in Google Places will not work as quick as Google Search), there can be a thought – what is the point in trying Google Places then?
Beyond all these there are many advantages of Google Places.
- Most of the time the users who comes to your business through Google Places are highly potential – who were looking for directions, your working hours, or your phone number. The conversion rate is comparatively high.
- And now with Google Places Analytics you can work wonders for your business – it allows you to take top level business decisions like expanding your business when you see ‘driving direction request’ coming largely from a particular location.
To conclude – whatever it is everyone have to rely on Google to run a business.
Posted by: B