Archive for the ‘SMO Tools’ Category
We have all heard of SEO, the practice of optimizing a website for reasons of attracting targeted search engine traffic. But similarly a important practice of website optimization is taking place i.e, social media optimization.
Well, What do u mean by SMO, It is a set of methods for attracting visitors to your website content by promoting and publicizing it through social media. Social media is potential to achieve high google and other search engine rankings.
SMO is a subset of social media marketing. Social media marketing is a term that describes use of social network, online communities, blogs or any other online media for marketing, sales, public relations and customer service.
Common social media marketing tools include Twitter, Linkedin, Facebook, Orkut and Youtube, so which help to promote public products and services in general through social media.
Social media offers unlimited opportunity to reach out to people, create awareness and also to attract their attention.
In SMO there are two online methods of optimizing i.e. Attracting visitors to website content and another method is Search Engine Optimization (SEO).
Let me explain how we can attract visitors (SMO) to the website content (SMO methods)
SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Besides this methods to make the site more attractive for the users and spread it through social media sites.
SMO is the aims to gain a successful Social Media Marketing which involve using of social networks, online communities, blogs or any other online marketing to get boost your search engine ranking. Some of social media marketing tools includes blogs, Twitter, Facebook, YouTube, Flickr and LinkedIn.
Advantage Of Social Network Marketing
- It helps to increase link popularity and to gain non reciprocal links
- It helps to create brand awareness in the social network.
- Traffic driven to your social networking websites.
- Greatly expanded to reach potential customer
- A boost to your search engine ranking
So, Using social media tools also we can improve the business traffic.
Social media marketing describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, Friendfeed, MySpace, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
Tracking social media is no easy feat. When you consider just how much content is created every hour, the task of following the various sources is extremely time consuming. To help you streamline the process, we are providing some social media tracking tools below.
Google Alerts – www.google.com/alerts are email updates of the latest google results based on your choice of query.
Social Mention – www.socialmention.com Real-time social media search and analysis
Addict-o-matic – www.addictomatic.com searches the best live sites on the web for the latest news, blog posts, videos and images.
Yacktrack – www.yacktrack.com/search As a content producer, you can search for comments on your content from various sources or other blogs that talk about your content
Omgili – www.omgili.com – Omgili is your way to find “subjective information”. As opposed to traditional search engines, which search for sites and pages, Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions.
Boardreader – www.boardreader.com/ – A simple search engine that scans various forums, message boards and now various other forms of social media.
Same Point – www.samepoint.com – Samepoint is a conversation search engine that lets you see what people are talking about.
Howsociable – www.howsociable.com it provides a simple way for you to begin measuring your brand’s visibility on the social web. Measure your brand against 32 key social metrics.
Surchur.com – www. surchur.com – It’s an ultimate dashboard (the developers opinion) to right now.
BlogPulse – www.blogpluse.com – It is an automated trend discovery system for blogs. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs.
Trackur – www.trackur.com/ online reputation monitoring technology
OneRiot – www.oneriot.com/ is a realtime web search engine, which archives and makes searchable news, videos and blogs being discussed on the social web, ordered to reflect current social relevance
There are plenty of other tools out there to help you keep on top of social media’s content, but these ones work well as aggregators and will definitely help you streamline the tracking of your social media campaigns.