Enhance Your Google Places Listing with Tags
Posted on: September 8, 2010
Want to enhance your local business through Google Map listing? Go for Google Places Tags, which offers small and mid-sized business listing to stand out on Google and helps to grab attention of the potential customers.
Recently Google has added a new service in Google Places called Tags which is basically used for advertising purpose. Now, with the advent of Tags, Google Places is not only providing free local business listing but it also serving as an advertising platform for SMB’s.
Tags are nothing but yellow markings appearing below the business listing. You can make use of these Tags to highlight the uniqueness of your business by promoting specific information about your business such as special coupons, menus, discounts, promotions, photos, videos, link back to your website, custom messages and much more on Google Maps as well as Google.com.
To get Google Tags for your business listing just follow the below easy steps
- Add your business for free by signing up for Google Places
- Provide complete information about your business to claim listing and then validate listing with Google Places
- Visit to your account dashboard, create and activate your Tags (costs a fee of $25/month once after 30-day free trial is up)
You can track the efficiency of Google Tag for your listing on Dashboard. One more important feature of Google Tag is that you can create custom messages Tag, which can be changed at any time based on your business new services and promotions. If you want you can also remove Tag, this will deactivate the Tag from your business listing and you will be charged only for the portion of the month the Tag was active.
Visit http://www.google.com/support/places/bin/answer.py?hl=en&answer=171905 and http://www.google.com/help/tags/ links to acquire more information about Google Tags.
Let us see an example for Google Tags. If you search for “Resorts near Napa, CA, United States”, you can see that Milliken Creek Inn & Spa has created Google Tag to endorse their promotional offer Free 75-minute Massage (a $160 value).
Considering the attitude of most of the customers, you can notice that, when you highlight special discounts, offers and promotions directly on the search result page there will be more chances of attracting and making the customers to click over your business listing. However activation of Tags doesn’t have any effect on ranking or order of your business listing in search results but if you rank better it will surely assist in your CTR.
To conclude I can say that if you have your own business, then listing it in Google Places with Google Tags will help to promote features that make your business distinct and also add value to your online presence.
Posted By
Smith
The Jungle SEO's Blog 
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