We have all heard of SEO, the practice of optimizing a website for reasons of attracting targeted search engine traffic. But similarly a important practice of website optimization is taking place i.e, social media optimization.
Well, What do u mean by SMO, It is a set of methods for attracting visitors to your website content by promoting and publicizing it through social media. Social media is potential to achieve high google and other search engine rankings.
SMO is a subset of social media marketing. Social media marketing is a term that describes use of social network, online communities, blogs or any other online media for marketing, sales, public relations and customer service.
Common social media marketing tools include Twitter, Linkedin, Facebook, Orkut and Youtube, so which help to promote public products and services in general through social media.
Social media offers unlimited opportunity to reach out to people, create awareness and also to attract their attention.
In SMO there are two online methods of optimizing i.e. Attracting visitors to website content and another method is Search Engine Optimization (SEO).
Let me explain how we can attract visitors (SMO) to the website content (SMO methods)
SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Besides this methods to make the site more attractive for the users and spread it through social media sites.
SMO is the aims to gain a successful Social Media Marketing which involve using of social networks, online communities, blogs or any other online marketing to get boost your search engine ranking. Some of social media marketing tools includes blogs, Twitter, Facebook, YouTube, Flickr and LinkedIn.
Advantage Of Social Network Marketing
- It helps to increase link popularity and to gain non reciprocal links
- It helps to create brand awareness in the social network.
- Traffic driven to your social networking websites.
- Greatly expanded to reach potential customer
- A boost to your search engine ranking
So, Using social media tools also we can improve the business traffic.