Social media marketing describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, Friendfeed, MySpace, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube.
Tracking social media is no easy feat. When you consider just how much content is created every hour, the task of following the various sources is extremely time consuming. To help you streamline the process, we are providing some social media tracking tools below.
Google Alerts – www.google.com/alerts are email updates of the latest google results based on your choice of query.
Social Mention – www.socialmention.com Real-time social media search and analysis
Addict-o-matic – www.addictomatic.com searches the best live sites on the web for the latest news, blog posts, videos and images.
Yacktrack – www.yacktrack.com/search As a content producer, you can search for comments on your content from various sources or other blogs that talk about your content
Omgili – www.omgili.com – Omgili is your way to find “subjective information”. As opposed to traditional search engines, which search for sites and pages, Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions.
Boardreader – www.boardreader.com/ – A simple search engine that scans various forums, message boards and now various other forms of social media.
Same Point – www.samepoint.com – Samepoint is a conversation search engine that lets you see what people are talking about.
Howsociable – www.howsociable.com it provides a simple way for you to begin measuring your brand’s visibility on the social web. Measure your brand against 32 key social metrics.
Surchur.com – www. surchur.com – It’s an ultimate dashboard (the developers opinion) to right now.
BlogPulse – www.blogpluse.com – It is an automated trend discovery system for blogs. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the highly dynamic world of blogs.
Trackur – www.trackur.com/ online reputation monitoring technology
OneRiot – www.oneriot.com/ is a realtime web search engine, which archives and makes searchable news, videos and blogs being discussed on the social web, ordered to reflect current social relevance
There are plenty of other tools out there to help you keep on top of social media’s content, but these ones work well as aggregators and will definitely help you streamline the tracking of your social media campaigns.