The Jungle SEO's Blog

Google Caffeine: How Your SEO has been affected by Google Caffeine?

Posted by: thejungleseo on: July 21, 2010

Recently google has announced new indexing system “Google Caffeine”, everyone are interested in how google new indexing system will affect their SEO, Let me explain few insights of “Google Caffeine”

Google Caffeine is just change in indexing method i.e. how it indexes and how it give information or search results. Before Google use to take few weeks to crawl your website and then it index was updates. But caffeine was introduced to improve the speed, relevancy, size and comprehensiveness of google search.

So, Google is indexing faster than before, SEO activities done for your website may have faster impact on Seo rankings. No need of waiting for few weeks to expect your ranking or Seo results.

Google Caffeine is giving greater importance for real time web, such as Twitter and Facebook updates directly into their results. So, using social media and social bookmarking for your SEO strategy will not only assist in ranking within the real time search results and it will help google to index your content fast.

Google Caffeine gives a greater importance for content quality and website speed, reliability of your website. This means your website loading time can affect your website rankings, so anything you can do to improve your website load time will be beneficial. Comparatively to know about google caffeine and old google indexing methods check the below link http://mashable.com/2009/08/10/google-caffeine/ and http://www.comparecaffeine.com/
Google caffeine indexes the web more frequently and deeply for providing real time search results up to the minute content, such as blogs and tweets.

These are the few insights of Google Caffeine, so it concentrate more on social media and social bookmarking, For better Seo results and good page rank of your website, try to link your website to Social media so it may get indexed fast and it will help you to get the good ranking also.

Posted by Ramya

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Scribd: Reasons to Improve Search Engine Traffic

Posted by: thejungleseo on: July 19, 2010

Well, as we all know, Scribd is a document sharing social site which allows you to create or upload a document directly. Though, Scribd is one of the most popular social website in the world, did you know each month more than 60 million people reach and share documents.

Okay, let’s discuss why millions of people discover and share their writings in Scribd.

Is Scribd a best way to generate traffic to your business?

Yes of course, because

  1. Scribd is free to use and allows you to create unlimited documents.
  2. You can easily upload one or many files of most file types, where scribd’s iPaper transforms “print” files like PDF, PowerPoint or Word in to a unique web document.
  3. Allows to share your documents with the world, which in turn indexed by search engines. This improves your online visibility and also helps visitors to find your documents through Scribd’s search function.
  4. Desktop Tool – lets you to upload unlimited documents quickly without entering in to Scribd website. Once the upload is done, your document will be available for viewing on Scribd immediately.
  5. Traffic Analytics – allows you to track number of views for each document and how many times it has been downloaded.
  6. Allows you to share your documents with status updates Social Networking Sites like Facebook, Twitter, LinkedIn, Delicious, Stumbleupon and many other social media sites.

Scribd is the best place to promote your brand awareness and increase link building. The right way of using Scribd is by providing a useful and compelling content, which helps to build a good reputation online. Scribd users should not forget to share their writing & find new content by joining a group on Scribd. One of the feature i personally liked in Scribd is E-Book Store, where it allows authors to charge for the content.

Scribd’s competitors are Docstoc and Slideshare, where they offer features similar to Scribd such as upload and download documents, presentations & photos and share them with the world. Though Docstoc is not as popular as Scribd, it is a great place for those who are interested in a professional document sharing site. It has categories such as legal, business and financial.

WetPaint and Squidoo are the other best places to generate most of the traffic to your business.

- Posted By Rajeshwari

3 Most Noticed Google Places Bugs – Most Annoying Google Places issues

Posted by: thejungleseo on: July 16, 2010

Though multiple Google Places bugs have been reported, here are top 3 noticed and most discussed ones.

1. Google Maps shows wrong star rating: Third party reviews show WRONG star rating

Google pulls information like reviews, ratings from third parties, which it believes can help users to make informed decisions. But this bug which has been reported lately can damage the business to large extent allowing searches to be mislead and can collapse the reputation of the business online.

There are many business owners complaining about this issue.

Wouldn’t it be better to have no reviews instead of negative reviews or low rated reviews been shown for your business?

Google says it can take multiple weeks to resolve this problem. hmm..

2. Single Local Business Listing shown for Category Search

This bug has been discussed for a long time and still exists. The case is worse now which shows a Place Page of a single wrong listing.

Vanessa Fox reported an instance similar today.

I noticed this one – http://www.google.co.uk/search?q=foot+and+ankle+surgery+london

shows one single listing Place Page of ‘London Foot Surgery & Podiatry Clinic’ whose actual business name is ‘Premier Foot & Ankle Centre’. Being an owner verified listing – shouldn’t the title be the actual business name instead of those keywords stuffed ones? Does that mean any business can include potential keywords as their title and try to be shown for such search?

3. Google Places showing wrong business information

Note: Many of this issue have been resolved after Google closed the open edit option.

  • Many business owners complains saying their business is associated with wrong/other business information for which they receive enquiries and it annoys them.
  • There are instances for a listing being hi-jacked.

After discussing all these points (and when someone knows whatever changes you make in Google Places will not work as quick as Google Search), there can be a thought – what is the point in trying Google Places then?

Beyond all these there are many advantages of Google Places.

  • Most of the time the users who comes to your business through Google Places are highly potential – who were looking for directions, your working hours, or your phone number. The conversion rate is comparatively high.
  • And now with Google Places Analytics you can work wonders for your business – it allows you to take top level business decisions like expanding your business when you see ‘driving direction request’ coming largely from a particular location.

To conclude – whatever it is everyone have to rely on Google to run a business.

Posted by: B

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How Can We Increase Traffic Through SMO?

Posted by: thejungleseo on: July 15, 2010

We have all heard of SEO, the practice of optimizing a website for reasons of attracting targeted search engine traffic. But similarly a important practice of website optimization is taking place i.e, social media optimization.

Well, What do u mean by SMO, It is a set of methods for attracting visitors to your website content by promoting and publicizing it through social media. Social media is potential to achieve high google and other search engine rankings.

SMO is a subset of social media marketing. Social media marketing is a term that describes use of social network, online communities, blogs or any other online media for marketing, sales, public relations and customer service.

Common social media marketing tools include Twitter, Linkedin, Facebook, Orkut and Youtube, so which help to promote public products and services in general through social media.

Social media offers unlimited opportunity to reach out to people, create awareness and also to attract their attention.

In SMO there are two online methods of optimizing i.e. Attracting visitors to website content and another method is Search Engine Optimization (SEO).

Let me explain how we can attract visitors (SMO) to the website content (SMO methods)

SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Besides this methods to make the site more attractive for the users and spread it through social media sites.

SMO is the aims to gain a successful Social Media Marketing which involve using of social networks, online communities, blogs or any other online marketing to get boost your search engine ranking. Some of social media marketing tools includes blogs, Twitter, Facebook, YouTube, Flickr and LinkedIn.

Advantage Of Social Network Marketing

  1. It helps to increase link popularity and to gain  non reciprocal links
  2. It helps to create brand awareness in the social network.
  3. Traffic driven to your social networking websites.
  4. Greatly expanded to reach  potential customer
  5. A boost to your search engine ranking

So, Using social media tools also we can improve the business traffic.

Posted By,

ML

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How To Improve Search Engine Ranking

Posted by: thejungleseo on: July 14, 2010

How to maintain strong search engine ranking?

Search engine rankings are very essential for all business to improve their online visibility and also to gain traffic. If we have optimized properly then we can gain traffic easily from the search engines to improve the website ranking.

Here are the 3 simple SEO tips to maintain a high website rank or traffic within short time period…

1. Adding Fresh Content:

By adding fresh content to the sites is a better way to grasp the attention of search engine spiders. These spiders will crawl & update the website rank accordingly to the relevance of the content. The more often we update our site with fresh content we get the higher ranking. It depends upon the content being relevant and containing quality information.

2. Different Online Marketing Strategies:

Different strategies such as article submission, press releases, viral reports (social media optimization technique), forum participation, directories submission, social bookmarking and social networking to increase the publicity. These strategies are also a part of gaining traffic and increasing the site ranking level.

3. Link Exchange:

By participating in forums, blog posting and social networking we can exchange links with other sites. So by increasing the number of incoming links it will improve the rank of our website because search engines view incoming links and consider it as popularity or as a validation.

How to Repair Broken Links to Maintain Search Engine Ranking?

By having lot of content there is a chance of linking within our pages or post of our own blog and other internal content. We won’t come to know which links are broken, so it’s better to check our links periodically to repair the broken ones. Google consider these as a dead or old broken links which affect the site’s ranking. Checking broken links is important if we’ve been blogging from a long time.

Solution: By using this Broken Link Checker for our website it doesn’t lead to any dead links.

Posted By,

DR

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Google Places New Features

Posted by: thejungleseo on: July 14, 2010

Google introducing several new features to google places, here is the brief explanation about google places new features. The new features are

  1. Place page posts.
  2. Advertise
  3. Coupons

Place page posts: You can share recent updates about your business with users on your listing’s place page. You can post up to 160 characters about your updates, one post appears at a time.

To post to your Place Page, follow the instructions given:

  1. Login to your Google places account.
  2. Select the listing which you want to post, and click either Impressions column or Actions column.
  3. In the top right hand side of the corner, you can find a box that allows you to post.
  4. Write you message and you can click post.
  5. You can post up to 160 characters.
  6. After posting you place post, posts can be deleted from google places dashboard using the Delete link next to the post.
  7. Each place page will show one post at a time, if you post new one it will override the currently showing in your account.
  8. Here is an example how you page post will appear in google place searches

Advertise: Google places allow you to advertise about your business by highlighting with a yellow marker, which will appear next to your business listing on google maps, it will cost $25 per month. It will not affect any ranking factors, simple it gives more information when a user is searching.

Google places allow you to advertise your business for 30 days free trial, all you need is a PIN verified business listing in your google places account and a credit card. To start google tags 30 days free trail, follow the steps given

  1. Login to your google places account and view your dashboard.
  2. Find the listing you would like to add the tag
  3. Click the “create Tags” link
  4. Scroll down the pages and the see yellow box below your listing’s activity dashboard
  5. Choose the feature of your business you want to highlight by selecting it in the dropdown menu.
  6. Click “proceed to billing” to enter your credit card information.
  7. Click Active my listing

If you completed the above process, your tag will start displaying in results on google within few hours only. You can edit your tag at any time. To know more about how to use this feature, check this http://google.com/support/places/bin/answer.py?answer=185057

Coupons: Local listing coupons help you to promote your business discounts to local consumers, here is the steps to create your coupon in your local listings at google.

  1. Login to your local business account.
  2. Click on the coupons tab in the top.
  3. Click add new coupon.
  4. You’ll be taken to a page where you can fill out different fields including headline, sub-heading, description, image, and offer code of your business.
  5. Clicks continue.
  6. Your coupon will appear in your local business listing within 24 hours. You can find the coupon in Google Maps by clicking more info in your listing’s info bubble, and clicking the ‘Coupons’ tab.`

These are the new features recently added to google places. Try to use these features to maximizing your business visibility in google.

Posted by Ramya

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Google Maps Analytics

Posted by: thejungleseo on: July 12, 2010

Google Local Business Center which is now called as Google Places has added detailed analytics report to each business profile. Analytics report will show the listings along with statistics on impressions, actions and top search queries.

Here is detailed report -

Activity Graph: This graph display the traffic depending on the interval you have chosen. Activity graph helps you to track amount of visitors over a period of time, which in turn helps you to see whether your listing is working effectively.

Impressions: This refers to number of times a visitor saw your listing as a Google Local Search Result.

Actions: This refers to how many times  a visitor ‘clicked’ onto a link inside the listing, such as opening More Info on the map, selecting Driving Directions Requests, and clicking the embedded website link.

Top Search Queries: These are the top keywords for which your business listing came up in their Google Local searches. Top search queries helps you to get an idea of which keywords are the most popular for your business.

Driving Direction Request: Which zip codes customers are coming from when they request directions to your location.

Google Maps Analytics helps you to understand how many times your business listed in Google Maps local search results, what search queries lead visitors to your listing, and what zip codes customers come from when they search for directions to your location.

- Posted By Rajeshwari

Google Local Business Center – Google Places

Posted by: thejungleseo on: May 5, 2010

Google Local Business Center has been changed to Google Places and you can access this with the URL google.com/places and they also added some new features to google places. Let’s go through that features…

1. Services Areas/Locations:

2. Flat-Rate Ads (Tags) – Google enhanced listings are now called as Tags i.e. You can add a local business link to photos, videos, their web site or other content and it shows up right in the business listings, for this you have to pay $25 /month. These features are available now in Houston, San Jose,  Austin, Atlanta, and Washington, DC. Chicago, San Diego, Seattle, Boulder, and San Francisco will be added soon.

3. Interior Business Photos:  Google is going to contact local photographer to take their interior business photos and add that to google places, it’s a free of cost for business owners. Now this service is available in selected cities of U.S, Australia, and Japan.

4. QR codes: For all registered local business in google places can access a unique QR code .

5. Local Dashboards:  Google places dashboards are available in Brazil, Denmark, Germany, Greece, Finland, Hungary, Japan, Norway, Poland, Portugal, Russia, Sweden, Thailand, and China.

6. Local Stats of Google places: Google has announced some interesting local stats.

  • 20% of searches on Google are “related to location”
  • There are 50 million place pages
  • More than four million business listings have been claimed on Google, and almost two million of those are in the U.S.

These are new features recently added to google places, so let’s start optimization for google places.

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How to Improve Online Visibility through Video Sharing Sites?

Posted by: thejungleseo on: April 16, 2010

Online video sharing sites allows users to upload, share, and view videos. When submitting your video to online video sites, did you know that you can optimize those videos so that they are bound to get more views? We all want our videos to get more views, right? Well, let’s talk a bit about optimizing videos for the online video sites.

Here are some points to remember while optimizing videos to improve online visibility.

  • Give your video a Catchy Title
  • Optimize your video for Important Keyphrases
  • Provide Transcripts of your Videos
  • Offer the Option to Embed Your Video
  • Make sure that your video clips are relevant and informative.

YouTube is one of the popular video search engine that allows you to set up your own customizable channel which helps to tell users a little more about your company. Make sure to be active in the YouTube community by commenting on other videos and subscribing to other user’s channels which helps to improve rankings.

Also, www.break.com is a great place to add your video, if you put your keywords in the title of your video there’s a good chance that it will rank well in Google. Whenever uploading a video, try to pay attention to tagging the video properly with the appropriate anchor text, title the video with important keywords and make sure you add your website’s URL to your profile page.

Apart from this, promote your videos by embedding them in your blog entries, in blast emails, and on pages of your website. The point of video for business purposes is usually to drive people to your website.  Don’t forget to tell your viewers where you want them to go! You can do this in the video itself, as part of your profile, or both.

Overlook in to other video sharing sites which helps improve online visibility

Metacafe – www.metacafe.com

Google Video – www.video.google.com

Yahoo Video – www.video.yahoo.com

AOL Video – www.video.aol.com

Daily Motion – www.dailymotion.com

Flickr Video – www.flickr.com

Blip.tv – www.blip.tv

Motionbox – www.motionbox.com

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Domain alias – Good for SEO?

Posted by: thejungleseo on: April 15, 2010

Is Domain alias good for SEO?

Before we get into the topic, lets look into this point – What is the need for domain aliases or what is the purpose of purchasing multiple domains for a business?

a. Brand protection – to protect your brand named domains.

b. to recover visitors typing your domain name mis-spelt.

Years back, SEO experts suggested to have 301 redirects to avoid Google treat your duplicate content of domain aliases as scam.

Now, Google looks at duplicate content in a different way. After the RSS evolved, it could no more treat the duplicate content as scam, instead Google started analysing them – finding the core of the content, the origin and the values of it from various factors (as usual un-disclosed factor ). So, whenever Google finds a bunch of websites with the same content, it tries to – order them, remove less valuable, and put the most relevant one in SERPs.

So Duplicate Content is NO MORE A SCAM.

OK, does that mean we can have multiple domain aliases with the same content?

To dive deep into it, lets take www.primarydomain.com and www.aliasdomain.com as an example.

Here if the websites are well optimized there is a fair chance that both the domains can be shown in SERPs (adding advantage of capturing one more placement in SERPs). Most of the times as these domains have different values for itself, only either of the domain can be seen in SERPs. It looks more advantageous?? IT MAY sound like..

My point is if in any case if both primarydomain and aliasdomain shown in SERPs

1. will visitors be not confused on which is the official one?

2. will visitors realize these are just domain aliases and the duplicate content they see doesn’t mean they are un-official resource?

3. If in case visitors comes across aliasdomain.com more often and links them from other places – what could be the effect for primarydomain.com?

4. which domain will you promote in your business card?

5. you can expect only either of the domain to show up in SERPs – then can you control on which domain have to be shown.

I couldn’t find answer for these anywhere around.

My understanding is when you have domain aliases without redirects the core purpose (point a & b mentioned above) of having multiple domains is lost.

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